The Best Chinese New Year Marketing Campaigns in 2018
Chinese New Year is a very busy time for both domestic and international brands. For some industries, like…
READ MOREChina Student Recruitment Problems – Q & A With 5 Experts
Student recruitment seems to be one of the only fields that hasn’t been revolutionized by the Internet yet.…
READ MOREChina Educational Consultancy – Lessons for Western Institutions
Over half a million students leave China to study abroad every year, with the US (1), Australia (2),…
READ MOREChina Marketing Q&A: How Can I Get My English Podcast Distributed on One of China’s Podcast Platforms?
Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one…
READ MOREWhat is Shenma Search? China’s Lesser-known Mobile Chinese Search Engine
It seems like most search marketers outside of China have heard that Baidu is “the Google of China”.…
READ MOREAffiliate Marketing in China
If you ever wondered if it’s possible to promote your products in China using channels established by other…
READ MOREIntroduction to Live-Streaming in China (2018)
When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat…
READ MORE360 Search vs Baidu – Which Should You Use and Why? Interview With Remy Wong
Of the Western companies that contact us with questions about search engine marketing in China, it seems about…
READ MOREHow To Use Short-Video App, Douyin, For Your China Marketing
Douyin (抖音 or Tik Tok) is the short-video app everyone seems to be talking about in the recent…
READ MOREChina SEM Campaign Pre-launch Checklist
QUESTION: “WHAT DO WE NEED TO DO TO LAUNCH A SUCCESSFUL BAIDU SEARCH ENGINE MARKETING CAMPAIGN?” We…
READ MOREWhy Tracking Your Baidu Keyword Rankings Is Important
The post is brought to you by our guest author, Marcus Pentzek. If you are working on…
READ MOREOnline Payments in China – A Guide for Foreign Companies (2017)
Saying China is moving towards becoming a cashless society is stating the obvious – I’ve mentioned how highly…
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