Building Your China Marketing Team: Part 3 – Team Roles, Structure
In the past two weeks I posted about the importance of viewing marketing as an investment, and setting the right goals.…
READ MOREBuilding Your China Marketing Team: Part 2 – Goal Setting
Last week I posted about how successful marketing managers view marketing as an investment rather than an expense.…
READ MOREBuilding Your China Marketing Team: Part 1 – The Mindset of Success
Alright, I’m getting back into blogging. Along with the usual frontline marketing tips, I’ll be tackling some higher-level…
READ MORESix Tricks to Help You Quickly Assess Your Competitors on Chinese Social Media
This week we have a guest post from former Nanjing Marketing Group intern Guy Wing. Guy is an operations…
READ MOREGreat Time at the ClickZ Live 2015 Conference in Shanghai
It’s been a week or so since our team attended the ClickZ Live 2015 conference in Shanghai. Now…
READ MOREChina Digital Marketing for Western Businesses – The Definitive Introduction
You’ve probably heard this before: But is it really that simple? Can a foreign business expect to reach…
READ MOREWhy Your Global Digital Marketing KPIs Don’t Fit the China Market – And How to Fix Them
Regardless of what market you’re trying to reach, more leads and sales is probably your ultimate benchmark for…
READ MOREFive Takeaways from China’s Largest Digital Marketing Conference
ad:tech China 2015 brought together digital marketing experts from around the world for two days of talks, workshops, and…
READ MORESetting Up a PPC Account on ANY of China’s Major Search Engines, In One Simple Image
One of the most common questions we get from our readers is about what’s required to setup an…
READ MORE5 Reasons Chinese Wiki Pages are Awesome for Marketing Your Business
We often get questions about the fastest way for foreign businesses to increase their visibility on Chinese search…
READ MOREHow Focus Groups Can Help You Pick the Perfect Chinese Brand Name
Anytime we work with a client that’s introducing something new to the Chinese market – be it a…
READ MOREShould You Advertise on Sogou or Baidu?
Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market…
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