How Come There Hasn’t Been an Explosion of Chinese Cultural Exports in the West Like There Was for Japan?
In the August 7th, 1982 edition of the New York Times, there was printed a flashy headline: CULTURE OF JAPAN…
READ MOREQ&A: Chinese Customers Keep Crashing Our Rental Cars, What Should We Do?
“Here is something I’d love to hear your thoughts about: Our company offers car rental services and a…
READ MOREWhat Innate Advantages Do Western Brands Have In China – Part II – The Rise of the Chinese Brands
In the first part of this series, we learned that western brands have intrinsic advantages in China, such as…
READ MOREHow “The WeChat Defier” Bullet Messenger Gets All The Attention And How It Might Affect Marketing
Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past few…
READ MOREHow Should You Localize Your Website for the Chinese Market?
In short, manually translate all key pages into Mandarin Chinese written in Simplified Chinese script, the universal language…
READ MOREA Brief Guide to China’s Newest, and Biggest, Unicorns: The Secrets to their Success
A unicorn is defined as a startup company that is valued at more than a billion dollars. China…
READ MORECan Starbucks Remain China’s #1 Coffee Brand? A Review of Past Successes and Future Challenges
Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture…
READ MOREHow Google Can Win Big If It Goes Big In China
Google is reportedly in the process of re-entering the Chinese market. The American tech giant has been developing…
READ MORESuccessful Content Marketing in China: Notes from Luxury Travel-Guru Zanadu
Did you know Chinese tourists are now the hottest demographic in the global travel industry? Why? Two reasons:…
READ MOREWhat Innate Advantages Do Western Brands Have In China – Part I
Here’s a list: KFC, Nike, BMW, Apple, Levi’s, Microsoft, and Starbucks; what unites them? Not only are they…
READ MOREGet To Know Your Chinese Customers: What Does A Perfect Picture Look Like In China
Some time ago we decided the pictures on our website deserved a makeover – they hadn’t been changed…
READ MOREUsing Magento 2 for China E-commerce – Interview With Jing Zhou
If you’re planning to enter the Chinese e-commerce market, should you consider using a standalone website based on…
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