What is WeChat? An Intro From On-The-Ground in China
When I first arrived in China all I expected WeChat to be was a Chinese version of Facebook…
READ MOREA Thorough Guide to Baidu Analytics (Baidu Tongji) – Updated in 2017
This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji (百度统计).…
READ MOREHow to Build a Great Chinese ESL Website
For many Chinese, English skills are essential for connecting with the world. Since English language learners have different…
READ MORESurvey of 100 Chinese International Students: Challenges Faced During Study Abroad (2017)
China is the world’s largest source of international students. Over half a million enroll in foreign higher education…
READ MOREChinese Names for Foreign Universities – What Can Go Wrong?
A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by…
READ MOREThe Complete List of Ways to Recruit Chinese International Students (2021)
In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I…
READ MOREB2B Social Marketing in China – Beginner’s Introduction
Somebody asked me for some general advice on how to use social media for B2B marketing in China. I’ll…
READ MOREWhere do Chinese Students Study English Online?
Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going…
READ MOREChina Marketing – Agency or In-House?
So you’re entering the China market soon. Should you hire an in-house team to do the marketing or…
READ MORE2017 WeChat Official Account Verification Policies for Foreign Universities
“Can we promote our university with WeChat in China?” This is a very common question from clients. Yes, everyone can promote their…
READ MOREWeChat’s New Pay-to-Read Feature: What Is It and How Can Brands Use It?
Recently, a well-known technology blogger Keso posted a WeChat moment, saying “the WeChat official accounts pay-to-read feature is…
READ MOREChinese & Western Marketing Channels Don’t Match Up (or Why You Need a Chinese Marketing Manager)
I’ve had the chance to see a lot of different organizations expand their marketing reach to China, and…
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