What is Shenma Search? China’s Lesser-known Mobile Chinese Search Engine
It seems like most search marketers outside of China have heard that Baidu is “the Google of China”.…
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If you ever wondered if it’s possible to promote your products in China using channels established by other…
READ MORE Introduction to Live-Streaming in China (2018)
When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat…
READ MORE 360 Search vs Baidu – Which Should You Use and Why? Interview With Remy Wong
Of the Western companies that contact us with questions about search engine marketing in China, it seems about…
READ MORE How To Use Short-Video App, Douyin, For Your China Marketing
Douyin (抖音 or Tik Tok) is the short-video app everyone seems to be talking about in the recent…
READ MORE China SEM Campaign Pre-launch Checklist
QUESTION: “WHAT DO WE NEED TO DO TO LAUNCH A SUCCESSFUL BAIDU SEARCH ENGINE MARKETING CAMPAIGN?” We…
READ MORE Why Tracking Your Baidu Keyword Rankings Is Important
The post is brought to you by our guest author, Marcus Pentzek. If you are working on…
READ MORE Online Payments in China – A Guide for Foreign Companies (2017)
Saying China is moving towards becoming a cashless society is stating the obvious – I’ve mentioned how highly…
READ MORE What is WeChat? An Intro From On-The-Ground in China
When I first arrived in China all I expected WeChat to be was a Chinese version of Facebook…
READ MORE A Thorough Guide to Baidu Analytics (Baidu Tongji) – Updated in 2017
This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji or…
READ MORE How to Build a Great Chinese ESL Website
For many Chinese, English skills are essential for connecting with the world. Since English language learners have different…
READ MORE Survey of 100 Chinese International Students: Challenges Faced During Study Abroad (2017)
China is the world’s largest source of international students. Over half a million enroll in foreign higher education…
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