The Secret Behind The Blue Cups – Is Luckin Coffee Becoming Starbucks’s Biggest Competitor In China?
For the past few weeks they’ve been everywhere. In elevators, WeChat Moments and website banners, online and offline.…
READ MORE“Unmanned Retail in the Mobile Payment Era – Report”: How To Work Chinese Consumers Out Based On Their Social Media Activity
A few years ago the idea of an unmanned store would sound like a sci-fi story. But not…
READ MORE‘Jump Jump’ WeChat Mini-Game Ads – Are They Worth The Money?
We have posted before about many features that are incorporated into WeChat app. One of the latest is a mini-program…
READ MOREHow To Use KOL in a China Marketing Campaign
Using KOLs for a brand promotion has become a very common form of marketing, especially in China. According…
READ MOREThe Best Chinese New Year Marketing Campaigns in 2018
Chinese New Year is a very busy time for both domestic and international brands. For some industries, like…
READ MOREChina Student Recruitment Problems – Q & A With 5 Experts
Student recruitment seems to be one of the only fields that hasn’t been revolutionized by the Internet yet.…
READ MOREChina Educational Consultancy – Lessons for Western Institutions
Over half a million students leave China to study abroad every year, with the US (1), Australia (2),…
READ MOREChina Marketing Q&A: How Can I Get My English Podcast Distributed on One of China’s Podcast Platforms?
Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one…
READ MOREWhat is Shenma Search? China’s Lesser-known Mobile Chinese Search Engine
It seems like most search marketers outside of China have heard that Baidu is “the Google of China”.…
READ MOREAffiliate Marketing in China
If you ever wondered if it’s possible to promote your products in China using channels established by other…
READ MOREIntroduction to Live-Streaming in China (2018)
When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat…
READ MORE360 Search vs Baidu – Which Should You Use and Why? Interview With Remy Wong
Of the Western companies that contact us with questions about search engine marketing in China, it seems about…
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