Weibo Advertising: 10 Tips to Maximize Results
Weibo’s “Fan Connect” advertising platform is one of our favourite promotional channels nowadays. It’s quite powerful, but only…
READ MORE4 Canadian Brands That Should Expand to China
As a consumer in both Canada & China, sometimes I come across Canadian brands that seem like they…
READ MOREChinese Marketing – 5 Keys to Success Learned From 200+ Campaigns
We’ve been involved in over 200 Chinese-language marketing projects for foreign companies. There’s definitely a pattern behind the…
READ MOREThe Guide to Sogou Search Ad Formats
Sogou is the third most popular search engine in China. When it comes to ad formats, it tends…
READ MOREThe Guide to 360 Search Ad Formats
Last week we posted a guide to Baidu search ad formats, this week we have the same for 360.…
READ MORENanjing Marketing Group – On Truth, Values & Entrepreneurial Management
So I watched this speech that Neil Gaiman gave. I loved this one part in particular: “The moment that…
READ MOREBaidu’s May 2016 Ad Format Changes – How Will It Affect Advertisers?
After Baidu’s recent troubles, they’ve updated their ad format in a pretty major way. There used to be…
READ MOREQuick Q & A: What is Baidu Jiaoyu / Baidu Education? Should We Use It?
Baidu’s Education platform Baidu Jiaoyu is an education platform where users can find both online education options and physical courses…
READ MOREChinese Podcast Marketing: An Introduction to Lizhi FM
Very few clients come to us looking to advertise on niche platforms. They know about Weibo and about…
READ MOREWeChat for Newbies: The 6 Features You Need To Know
Our lead social marketer Estrella Yang has narrowed down 6 WeChat features she believes small businesses must understand.…
READ MOREStarting WeChat: How To Get The First 500 Followers
When launching a social campaign on any platform, the toughest part can be getting the ball rolling. Once…
READ MOREBrand Name’s in China’s Grocery Stores – A Visual Tour
Want to learn a bit about how brand names are used in China? How Western brands can localize…
READ MOREContact Us for a Free Consultation
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