Successful Content Marketing in China: Notes from Luxury Travel-Guru Zanadu
Did you know Chinese tourists are now the hottest demographic in the global travel industry? Why? Two reasons:…
READ MORE What Innate Advantages Do Western Brands Have In China – Part I
Here’s a list: KFC, Nike, BMW, Apple, Levi’s, Microsoft, and Starbucks; what unites them? Not only are they…
READ MORE Get To Know Your Chinese Customers: What Does A Perfect Picture Look Like In China
Some time ago we decided the pictures on our website deserved a makeover – they hadn’t been changed…
READ MORE Using Magento 2 for China E-commerce – Interview With Jing Zhou
If you’re planning to enter the Chinese e-commerce market, should you consider using a standalone website based on…
READ MORE The Secret Behind The Blue Cups – Is Luckin Coffee Becoming Starbucks’s Biggest Competitor In China?
For the past few weeks they’ve been everywhere. In elevators, WeChat Moments and website banners, online and offline.…
READ MORE “Unmanned Retail in the Mobile Payment Era – Report”: How To Work Chinese Consumers Out Based On Their Social Media Activity
A few years ago the idea of an unmanned store would sound like a sci-fi story. But not…
READ MORE ‘Jump Jump’ WeChat Mini-Game Ads – Are They Worth The Money?
We have posted before about many features that are incorporated into WeChat app. One of the latest is a mini-program…
READ MORE How To Use KOL in a China Marketing Campaign
Using KOLs for a brand promotion has become a very common form of marketing, especially in China. According…
READ MORE The Best Chinese New Year Marketing Campaigns in 2018
Chinese New Year is a very busy time for both domestic and international brands. For some industries, like…
READ MORE China Student Recruitment Problems – Q & A With 5 Experts
Student recruitment seems to be one of the only fields that hasn’t been revolutionized by the Internet yet.…
READ MORE China Educational Consultancy – Lessons for Western Institutions
Over half a million students leave China to study abroad every year, with the US (1), Australia (2),…
READ MORE China Marketing Q&A: How Can I Get My English Podcast Distributed on One of China’s Podcast Platforms?
Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one…
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