Marketing to LGBT+ Individuals in China
China is truly unlike anywhere else in the world. While it tries hard to modernize and keep up…
READ MOREMobile App Usability Testing in China – Case Study With iOS App Bazaart
If you localize your mobile app for China, how can you know if Chinese users are really going…
READ MOREHow to Build a Podcast Following in China – An Interview With American Influencer Tyler Christler
We previously introduced four Chinese podcasting platforms and then followed up with a long post about monetizing content on Ximalaya– China’s…
READ MOREIntro to SMZDM – Chinese Shopping Recommendation Site for a Male Audience
“什么值得买?” (Shenme Zhide Mai) means “what is worth buying?” It’s abbreviated as “SMZDM” for short. How could you…
READ MOREHow to Monetize a Podcast in China with Ximalaya
We had several readers who contacted NMG following our previous post about distributing a podcast on Chinese platforms.…
READ MOREHow Do Affluent Chinese Families Make Their Holiday Plans?
It was 20th May, of this year, and I found myself sitting across from the president of Club Med;…
READ MOREQ&A: How Can I Get Into the Chinese E-Commerce Market With a Budget Under 500 USD?
“ In your view, is there any way for a small western brand without Chinese speaking staff to get…
READ MOREHow Come There Hasn’t Been an Explosion of Chinese Cultural Exports in the West Like There Was for Japan?
In the August 7th, 1982 edition of the New York Times, there was printed a flashy headline: CULTURE OF JAPAN…
READ MOREQ&A: Chinese Customers Keep Crashing Our Rental Cars, What Should We Do?
“Here is something I’d love to hear your thoughts about: Our company offers car rental services and a…
READ MOREWhat Innate Advantages Do Western Brands Have In China – Part II – The Rise of the Chinese Brands
In the first part of this series, we learned that western brands have intrinsic advantages in China, such as…
READ MOREHow “The WeChat Defier” Bullet Messenger Gets All The Attention And How It Might Affect Marketing
Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past few…
READ MOREHow Should You Localize Your Website for the Chinese Market?
In short, manually translate all key pages into Mandarin Chinese written in Simplified Chinese script, the universal language…
READ MOREContact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.