Originally published on WeChatWiki, last updated March 28, 2020. Republished by Nanjing Marketing Group. Some information may be outdated.
Leveraging the experience from WeChat super APP for personal purposes, Tencent has developed an Enterprise set of tools for team collaboration, management, and communication with the idea of overcoming the drawbacks of using personal software at work.
WeChat at Work or WeChat Work, formerly WeChat Enterprise Accounts, is now a separate app.
Businesses are able to offer Enterprise-focused platform for the productivity of their employees.
1. 101: What is ‘WeChat at Work’? How do you create it? What are the benefits?
What is WeChat Work or WeChat Enterprise?
This is the enterprise version of super-app WeChat as a dedicated tool with the following objectives for all business entities:
- reduce cost
- increase efficiency
- carry out “people as service” to the end
Solution for Enterprise Messaging. A direct competitor is DingTalk (earlier player on the market) from Alibaba Group.
One unique advantage for WeChat Enterprise is the link with WeChat where all the customers are: the interoperability between WeChat users and WeChat Work users. A key feature to use across teams:
- Sales
- CRM
- Customer Services
- Customer Experience (CX) in an omnichannel journey
- Customer Success
- Any customer-facing department
- Human Resource
- Finance
- IT
- What is WeChat at Work? | December 2017 [Grata]
- WeChat Work – how Tencent redefines corporate communication | July 2018 [Creative Union]
- 4 Benefits WeChat Work Can Bring to Your Business | December 2018 [ITConsultis]
List of features available in WeChat Enterprise
What can be done with WeChat for Enterprise:
| Internal Communication | – Messaging & Calling – Project Management: Creating To-Do List – Community/Group Creation (up to 100 users – before: limit was 25) & Management – Community engagement: Votes & Survey – Contact Management |
| External Communication | – Customer Service Tools – Adding contact to WeChat Enterprise from WeChat (by scanning a QR) – Messaging with a WeChat User – Turover Features: Reassigning customer(s) to new team member – WeChat Moments Communication |
| Security Management | – Confidentiality protection in communication – Watermark system – Data disclosure security – Protect sender & receiver privacy (same logic as WeChat) |
| WeChat Workspace | – Team Management: leave, expense, announcement, processes – Reporting – Internal forum – Files Sharing system – WeChat Enterprise specific apps marketplace as extension to add services: CRM, HR, Supply Management, Traning, Revenue, etc… |
New features are continuously added to serve their initial objectives.
How to integrate WeChat Enterprise Account to fit your needs
There are 2 methods to integrate WeChat Enterprise Solution into the set of corporate tools:
- via APIs
- interface your existing corporate tools with WeChat Work APIs to aggregate business operations under one platform
- via user-facing Components
- build tailor-made modules (applications or Mini Program) to customize your WeChat Corporate ecosystem with the out-of-the-box services
2. Tips, tactics and best practices to relevantly implement this enterprise tool
3. Customize your ‘WeChat Work’ tool by building tailor-made applications via h5 or Mini Program and leveraging API integrations
How to develop a Mini Program within WeChat Work tool
4. Details on WeChat Corporate Account capabilities
Internal and external communications
- WeChat Work Users are able to post on WeChat Moments of their personal account in order to communicate between employees and manage customers.
- WeChat Work Users
