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“Isn’t Rednote just for selling cosmetics and baby products?” That’s a common reaction, even among experienced marketing managers…
READ MOREThe Ultimate Guide to Marketing Private Schools in China (2025)
This article is the second in a series of posts explaining how private schools can improve their marketing…
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As one of China’s most influential video platforms, Bilibili sets itself apart from traditional long-form video sites by…
READ MOREWeChat Analytics Walkthrough (2025)
WeChat Official Account admins have access to some pretty useful analytics to help them understand how their WeChat…
READ MOREChina Digital Marketing 101
If you’re new to Chinese digital marketing, this is the best place to begin. Here, you’ll find guidance…
READ MORERednote Algorithm Revealed (2025)—The Secret to Boosting Your Content
Ever feel like you’re finally understanding the formula for winning Rednote content, only to realize (after many hours…
READ MOREBaidu Aifanfan: Baidu’s Live-Chat Tool
Search engine Baidu is often called the “Google of China.” However, like Alphabet, the Chinese company offers more…
READ MOREHow to Set Up a Douyin Account From Outside China
Over the past five years, TikTok has become synonymous (in the West, anyway) with the short-video medium. At…
READ MOREParasite SEO in China: Leverage 5 High-Authority Platforms
Parasite SEO is gaining significant attention in the SEO community around the world. In this article, our China…
READ MOREAttention Global Logistics Brands: Tips for Marketing Logistics Services in China
“China is the world’s factory.” ~ General belief This statement holds true today more than ever, as China’s…
READ MOREThe Chinese Market for Foreign Private Schools in 2025
The education industry may be the most important business sector in China’s relationship with the rest of the…
READ MOREChina’s Advertising Laws
Every country has its own unique rules and regulations around advertising. For example, the European Union has stricter…
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