"Jeffrey majored in radio, film, and television directing, so he has sharp video editing expertise. These skills were further refined through his work on multiple well-known projects in the game and film industries.

He joined Nanjing Marketing Group as a video marketer in 2023, overseeing Tait Lawton’s brand content, custom client videos and video pre-production directing. As of July, 2026, the brand has 250k cross-platform followers, with over 91 million views on English-language platforms."