Bilibili advertising is a great way to reach niche Chinese audiences with educational or entertaining videos.
If you’re a Western business or school, Nanjing Marketing Group can help you set up an account, optimize your advertising strategy, and publish videos that get positive reactions.
Flexible ad campaign goals
Use Bilibili ads to achieve various business goals:
- Drive leads
- Drive app or game installs
- Gain followers
- Get more interaction on your Bilibili videos
Intelligent targeting options
Bilibili ads can target users via their interests, demographics, and location.
Optimized ads in various formats
In-feed video ads: Appear in users’ home feeds, blended naturally with organic videos.
Search ads: Show up when users search for relevant topics.
Opening screen ads: Full-screen placements for strong first impressions.
Creator collaborations: Partner with trusted influencers to authentically promote your message.
Access clear analytics and reporting
Get visual reports with data from Bilibili, your website, and other platforms in one place.
You’ll also have access to Bilibili’s back-end analytics platform, as well as analysis and advice from your bilingual account manager.
Convenient payments
We accept all major global payment methods:
- International bank transfers
- Local transfers (USA, UK, Europe, China, and Canada)
- Check
- Major credit cards
- Bitcoin
There are no fees on most payment methods. Credit card payments include a 1.9% processing fee.
Supported currencies: USD, EUR, GBP, CNY, CAD, BTC.
Bilibili Advertising FAQ
Yes, a Chinese business entity is not required, except in some industries.
Where possible, Google’s Looker Studio is our preferred choice because the reports have convenient filters that make it easy to create custom reports on the fly.
We provide the data in Google Sheets, so you can use it however you like.
For larger/enterprise clients, we often create separate reports in other formats, such as PowerPoint.
We built a tool to help you find out: https://nanjingmarketinggroup.com/china-advertising-checker
The ad is an organic video.
From there, we encourage users to do one of the following:
- Click to go to an external website or landing page
- Follow you
- Message you
- Engage with the note
Usually, 1–2 weeks, depending on account approval and creative preparation.
Your initial purchase of ad credit must be at least 1,000 USD.
From there, the ad credit is drawn down as users view or click the ad.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.