Bilibili is the premier long-form video platform in China, similar to YouTube in the West.
Our Bilibili marketing services help Western businesses seeking to reach Chinese audiences with educational or entertaining video content.
Who is on Bilibili?
- Users under the age of 30 – 79%
- Male users – 57%
- From first-to-third tier cities (fewer rural users) – 78%
Educate users with video content
You provide the source materials, and we’ll “transcreate” it for Bilibili.
Our team is skilled in straightforward things like translation and subtitling, as well as scripting and editing.
We’ll find an approach to help your business maximize its ROI.
Set up your account right (no Chinese business entity required)
What you’ll get:
- A memorable name
- Account verification using your Chinese or foreign business license
- Profile optimization
Embed Bilibili videos on your website
YouTube is blocked in China, meaning YouTube videos embedded on your website will not load for viewers in mainland China.
With a Bilibili account, you can publish videos on Bilibili and embed them (free of ads) on your website.
Here’s a sample video for Emory University School of Law.
Access clear analytics and reporting
Get your visual reports with data from Bilibili, your website, and other platforms in one place.
You’ll also have access to Bilibili’s back-end analytics platform, as well as analysis and advice from your bilingual account manager.
Bilibili Marketing FAQ
Yes. You do not need a Chinese business to create a Bilibili account.
Bilibili is a platform we recommend to some of our clients, but not all.
In general, long-form horizontal videos on Bilibili will acquire traffic organically over a long period, especially if they are optimized for either people searching or browsing.
Video content also works well in any industry where videos can improve customer understanding. For example:
- A video explainer of how your physical product works.
- A tour of a university campus.
Bilibili ads can ramp up views quickly.
Campaigns may struggle to reach people over the age of 50, which is why we also publish videos across multiple platforms.
Transcreate isn’t a real word, but we coined it to explain our content creation process, which involves translating English source material and adapting it for a Chinese audience.
Any content you can provide us helps:
- Video of your facility, store, or product
- Written materials
- Images
With this source content, we will create a complete video featuring the following:
- Translation
- Dubbing
- Subtitling
- Editing
- Creating AI-assisted animations
- Creating AI or human “talking head” presentations
Of course, we also optimize the metadata to help the video reach more people.
Where possible, Google’s Looker Studio is our preferred choice because the reports have convenient filters that make it easy to create custom reports on the fly.
We provide the data in Google Sheets, so you can use it however you like.
For larger/enterprise clients, we often create separate reports in other formats, such as PowerPoint.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.