Whether it’s to showcase your brand story, explain a product, or recap an industry event, video is one of the most effective ways to connect with Chinese audiences.
Many international companies already have great video content; however, it’s all in English, hosted on YouTube, and not localized for the Chinese market.
Create content that works
A well-produced video helps establish your brand’s credibility, professionalism, and personality.
Nanjing Marketing Group can help companies adapt their video content in the following ways:
Bilibili – Long-Form Educational Videos
Bilibili attracts a broad audience with a core of young professionals seeking informative content on everything from technology to education to gaming.
We localize your YouTube-style videos and then publish them on Bilibili.
The following two videos for Emory University School of Law generated 70 comments and 5,000 views:
Rednote – Recommendation-Driven Vertical Videos
Rednote attracts young users researching services, education, and content related to international study.
We trim and localize longer videos into fun vertical content that fits Rednote’s tone.
Here’s one example we created for St. Mary’s School, which received
- 37 comments,
- 7,738 views, and
- 1,597 likes.
WeChat Channels – Consistent, Credible Video Updates
WeChat’s short-video section “Channels” is ideal for long-term brand visibility and professional positioning. It has the unique benefit of reaching both younger and older audiences at scale.
We provide Samtec, an industry-leading provider in the electronic interconnect industry, with consulting services to help with their marketing campaigns in China.
Samtec’s Channel: Where localized video content helps users better understand their products and services.
Douyin (TikTok of China) – Short-Form Viral Videos
With over a billion monthly active users, Douyin rewards fast, relatable content that captures attention within seconds.
If you have a personable on-camera spokesperson, we create native-style videos that boost visibility and engagement and help build a trusted brand image.
This is our own Douyin account, “泰特能说,” which features our founder, Tait. One post earned
- 15,000 comments,
- 7,962 collections, and
- 43,000 likes.
Case Study: ILM – Building a Thought Leader Persona Through Video
ILM (Institute of Leadership and Management) offers leadership and management training and certificates.
We helped their founder, Craig—a highly experienced educator—create a credible and approachable instructor persona for the Chinese market.
Our video creation process:
- Write Chinese-language scripts and provide remote filming guidance for Craig.
- Produce original videos blending leadership topics with trending pop-culture figures like Nezha and Iron Man.
- Publish across Rednote, WeChat Channels, Douyin, and Bilibili.
Those videos successfully generated qualified leads and converted viewers into paid course participants.
Here are the final performance results of the Iron Man-themed video we produced:
- Views – 3,897
- Likes – 155
- Collections – 112
Video Marketing FAQ
Not at all. We specialize in repurposing existing content by translating, editing, and adapting it (a process we call “transcreation”) to fit Chinese platforms, saving you time and cost.
Yes. We’ll guide your current spokesperson/people remotely with scripts and filming direction, or we can create fully localized videos using AI avatars, with no filming needed on your end.
We tailor metrics based on your goals. Metrics like views, engagement, and watch time help track awareness, but what we ultimately focus on is lead generation and results.
For best results, keep videos under one minute for Douyin and Rednote, under three minutes for WeChat Channels, and under ten minutes for Bilibili. We recommend posting at least once per week per platform.
If you want to embed the videos on your website, Bilibili is our top recommendation.
Bilibili is also the top place to publish long horizontal (YouTube-style) videos.
But when it comes to short horizontal videos, we usually recommend our clients publish to all four platforms: Bilibili, Rednote, WeChat Channels, and Douyin. This is because the format is pretty much identical, and publishing to each additional platform takes very little time.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.