Xiaohongshu is a lifestyle app with over 150 million monthly active users.
They use it to read and share “notes” for self-improvement, cooking, education, housing, art, and more.
We recommend schools use Xiaohongshu as part of their marketing mix.
To learn more, check out this six-minute tour.
Reach new people virally
We’ll “transcreate” your source content and gather online information to write creative posts for Xiaohongshu.
Even starting from zero, great content will spread to like-minded people.
We ran Cambrian College’s Xiaohongshu account for eight months and started seeing huge results after just six. The account gained 117 new followers and brought over 50 inquiries last month. And the numbers are still increasing.
Drive leads with Xiaohongshu influencers
With the support of our own in-house influencer, we can drive more leads.
Our account 77看世界 focuses on international study and helps students with things like living abroad, learning English, and bits of cultural advice. As of November 30th, 2022, we have 21,500 followers. Here are two examples from 77看世界:
- Student Reactions to Homework in Different Countries (Likes: 32,000 / Collections: 3,131)
- How Different People View Bing Dundun (Likes: 11,000 / Collections: 7,640)
Expand your reach with Xiaohongshu native advertising
By combining interesting content with Xiaohongshu’s advertising system, you can easily ramp up your views, likes and leads.
As a growing platform with a new ad system just rolled out in September 2023, rates are lower on Xiaohongshu than on other platforms.
Reach new people virally
We’ll “transcreate” your source content and gather online information to write creative posts for Xiaohongshu.
Even starting from zero, great content will spread to like-minded people.
We ran Cambrian College’s Xiaohongshu account for eight months and started seeing huge results after just six. The account gained 117 new followers and brought over 50 inquiries last month. And the numbers are still increasing.
Delight users with engaging content
These two examples for Cambrian generated 35 comments and 15 inquiries.
These are just two of the hundreds of organic posts we make on various Chinese social platforms.
Contact Us for a Free Consultation
Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.