Xiaohongshu is a lifestyle app with over 150 million monthly active users.
They use it to read and share “notes” for self-improvement, cooking, education, housing, art, and more.
We recommend schools use Xiaohongshu as part of their marketing mix.
To learn more, check out this six-minute tour.
Reach new people virally
We’ll “transcreate” your source content and gather online information to write creative posts for Xiaohongshu.
Even starting from zero, great content will spread to like-minded people.
We ran Cambrian College’s Xiaohongshu account for eight months and started seeing huge results after just six. The account gained 117 new followers and brought over 50 inquiries last month. And the numbers are still increasing.
Drive leads with Xiaohongshu influencers
With the support of our own in-house influencer, we can drive more leads.
Our account 77看世界 focuses on international study and helps students with things like living abroad, learning English, and bits of cultural advice. As of November 30th, 2022, we have 21,500 followers. Here are two examples from 77看世界:
- Student Reactions to Homework in Different Countries (Likes: 32,000 / Collections: 3,131)
- How Different People View Bing Dundun (Likes: 11,000 / Collections: 7,640)
Set up your account right to avoid future problems
What you’ll get:
- A memorable name.
- A memorable introduction.
- A banner.
Lizenzero’s account (莱证通德国包装法授权平台) was set up by Nanjing Marketing Group.
Delight users with engaging content
These two examples for Cambrian generated 35 comments and 15 inquiries.
These are just two of the hundreds of organic posts we make on various Chinese social platforms.
How can we help you?
We help B2B businesses and schools increase their leads/sales in China.
Contact us for a free consultation.