A Brief Guide to China’s Newest, and Biggest, Unicorns: The Secrets to their Success
A unicorn is defined as a startup company that is valued at more than a billion dollars. China…
READ MORECan Starbucks Remain China’s #1 Coffee Brand? A Review of Past Successes and Future Challenges
Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture…
READ MOREHow Google Can Win Big If It Goes Big In China
Google is reportedly in the process of re-entering the Chinese market. The American tech giant has been developing…
READ MORESuccessful Content Marketing in China: Notes from Luxury Travel-Guru Zanadu
Did you know Chinese tourists are now the hottest demographic in the global travel industry? Why? Two reasons:…
READ MOREWhat Innate Advantages Do Western Brands Have In China – Part I
Here’s a list: KFC, Nike, BMW, Apple, Levi’s, Microsoft, and Starbucks; what unites them? Not only are they…
READ MOREGet To Know Your Chinese Customers: What Does A Perfect Picture Look Like In China
Some time ago we decided the pictures on our website deserved a makeover – they hadn’t been changed…
READ MOREUsing Magento 2 for China E-commerce – Interview With Jing Zhou
If you’re planning to enter the Chinese e-commerce market, should you consider using a standalone website based on…
READ MOREThe Secret Behind The Blue Cups – Is Luckin Coffee Becoming Starbucks’s Biggest Competitor In China?
For the past few weeks they’ve been everywhere. In elevators, WeChat Moments and website banners, online and offline.…
READ MORE“Unmanned Retail in the Mobile Payment Era – Report”: How To Work Chinese Consumers Out Based On Their Social Media Activity
A few years ago the idea of an unmanned store would sound like a sci-fi story. But not…
READ MORE‘Jump Jump’ WeChat Mini-Game Ads – Are They Worth The Money?
We have posted before about many features that are incorporated into WeChat app. One of the latest is a mini-program…
READ MOREHow To Use KOL in a China Marketing Campaign
Using KOLs for a brand promotion has become a very common form of marketing, especially in China. According…
READ MOREThe Best Chinese New Year Marketing Campaigns in 2018
Chinese New Year is a very busy time for both domestic and international brands. For some industries, like…
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