Are you selling any Mobile phone accessories or related phone services online? Are you planning to sell your products in China? If yes, here’s some research data from Baidu you might want to see.
1. Search Index For The Mobile Phone Industry
In the first quarter of 2011, there was an average of 16 million searches related to mobile phones each day.
2. Search Queries Related to Mobile Phones
Almost half the searches performed involve a specific brand. Besides mobile phone brands, searches related to entertainment and mobile phone software were hot.
3. Top Mobile Phone Brands
Nokia is still the leading brand in China, with Samsung in second place and HTC in third place and rapidly gaining ground.
4. Mobile Phone Model Search Distribution
There are many different Nokia models that receive high search volumes. Another model of significance is the iPhone 4.
5. Mobile Phone User Groups
Phones for females, elderly people and couples are popular. Keep in mind that this is based on search data, so even though searches for male phones are low that only signifies that people aren’t searching for male phones because they assume phones are for males or either gender by default.
6. Mobile Phone Accessories Search Distribution
Batteries are still the most talked-about mobile phone accessories in China, with memory cards and screens taking second and third place respectively.
7. Mobile Phone Colors
White phones are mega-popular, accounting for almost two-thirds of all colour-related searches. Pink phones are popular for females.
8. Mobile Phone Software
Seems Chinese mobile phone users are most interested in instant messaging applications.
9. Mobile Phone Entertainment
Searches for themes are still the most popular of all Baidu searches related to mobile phone entertainment. Searches related to games increased from 15% to 19% over the past quarter.
10. Mobile Phone Operating Systems
Although Symbian is by far the most popular mobile phone operating system in China, Android is gradually closing the gap.
The data for this article was obtained from Baidu.