Baidu Marketing
If you’re looking to do any search marketing in China—organic or paid—you’ll need to get to know Baidu.…
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Baidu SEO Basics: How To Optimize Your Website To Get Free Traffic From Baidu (2020)
This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce: Why…
READ MOREBaidu SEO Ranking Factors Study
I had a chance to talk to Marcus Pentzek of Searchmetrics about their new Baidu ranking factors study.…
READ MORE360 Search vs Baidu – Which Should You Use and Why? Interview With Remy Wong
Of the Western companies that contact us with questions about search engine marketing in China, it seems about…
READ MOREWhy Tracking Your Baidu Keyword Rankings Is Important
The post is brought to you by our guest author, Marcus Pentzek. If you are working on…
READ MOREA Thorough Guide to Baidu Analytics (Baidu Tongji) – Updated in 2017
This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji (百度统计).…
READ MOREBaidu’s May 2016 Ad Format Changes – How Will It Affect Advertisers?
After Baidu’s recent troubles, they’ve updated their ad format in a pretty major way. There used to be…
READ MOREQuick Q & A: What is Baidu Jiaoyu / Baidu Education? Should We Use It?
Baidu’s Education platform Baidu Jiaoyu is an education platform where users can find both online education options and physical courses…
READ MOREBaidu Paid Search Platform Crash Course – PDF Download
Curious about what Baidu’s pay per click interface looks like? Check it out here! The downloadable pdf shows…
READ MOREShould You Advertise on Sogou or Baidu?
Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market…
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