The Guide to Baidu Search Ad Formats
This is the full list of ad types you’ll find on China’s most popular search engine, Baidu. …
READ MOREBaidu Pay-Per-Click Search Advertising Guide (2024)
Baidu is by far the most-used search engine in China, with 72% of the market. Its mobile app has…
READ MOREIs NOW the Time to Use Baidu News Feed Ads?
With the rapid evolution of mobile devices, major media platforms like Facebook and Twitter have pioneered the…
READ MOREThe Guide to Baidu Verifications and Baidu Brand Zone
Baidu offers several different ways of making a brand seem more official, more trustworthy. Each of these…
READ MOREWhat is Shenma Search? China’s Lesser-known Mobile Chinese Search Engine
It seems like most search marketers outside of China have heard that Baidu is “the Google of…
READ MORE360 Search vs Baidu – Which Should You Use and Why? Interview With Remy Wong
Of the Western companies that contact us with questions about search engine marketing in China, it seems…
READ MOREChina SEM Campaign Pre-launch Checklist
QUESTION: “WHAT DO WE NEED TO DO TO LAUNCH A SUCCESSFUL BAIDU SEARCH ENGINE MARKETING CAMPAIGN?” …
READ MOREWhy Tracking Your Baidu Keyword Rankings Is Important
The post is brought to you by our guest author, Marcus Pentzek. If you are working…
READ MOREA Thorough Guide to Baidu Analytics (Baidu Tongji) – Updated in 2017
This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji…
READ MOREThe Guide to Sogou Search Ad Formats
Sogou is the third most popular search engine in China. When it comes to ad formats, it…
READ MOREThe Guide to 360 Search Ad Formats
Last week we posted a guide to Baidu search ad formats, this week we have the same for…
READ MOREBaidu’s May 2016 Ad Format Changes – How Will It Affect Advertisers?
After Baidu’s recent troubles, they’ve updated their ad format in a pretty major way. There used to…
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