China Advertising: Platforms, Types, and Tips for 2025
When it comes to advertising in China, many sites and self-declared specialists tell you what they think…
READ MORE Chinese Search Habits (2024)
It’s 2024 and searching isn’t always done on search engines anymore. Our founder Tait conducted an informal…
READ MORE The Guide to Baidu Search Ad Formats
This is the full list of ad types you’ll find on China’s most popular search engine, Baidu. …
READ MORE Baidu Pay-Per-Click Search Advertising Guide (2024)
Baidu is by far the most-used search engine in China, with 72% of the market. Its mobile app has…
READ MORE Is NOW the Time to Use Baidu News Feed Ads?
With the rapid evolution of mobile devices, major media platforms like Facebook and Twitter have pioneered the…
READ MORE The Guide to Baidu Verifications and Baidu Brand Zone
Baidu offers several different ways of making a brand seem more official, more trustworthy. Each of these…
READ MORE Baidu Is the Google of China: But Just Who Is Using It in 2023?
The Internet is a vast ocean of seemingly endless information, so it’s needless to say that search…
READ MORE A Tour of Baidu – The Google of China
Today, I’m going to take you on a tour of the “Google of China”—Baidu. An incredible one…
READ MORE An Intro to Baidu Baike for Global Brands (2022)
Baidu Baike is a wiki with an estimated 322 million visits/month, and its entries very commonly appear…
READ MORE The Baidu SEO To-do List for Google SEO Pros (2022)
So, you have your Google SEO totally under control. You’re drawing in plenty of free organic traffic…
READ MORE Baidu Marketing
If you’re looking to do any search marketing in China—organic or paid—you’ll need to get to know…
READ MORE Baidu SEO Basics: How To Optimize Your Website To Get Free Traffic From Baidu (2020)
This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce:…
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