Baidu SEO Basics: How To Optimize Your Website To Get Free Traffic From Baidu (2020)
This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce:…
READ MOREBaidu SEO Ranking Factors Study
I had a chance to talk to Marcus Pentzek of Searchmetrics about their new Baidu ranking factors…
READ MORE4 Chinese Search Engines You Need to Know About (2020)
Search engine marketing is often one of the first channels that comes to mind when thinking about…
READ MOREChinese Technical On-Site SEO Checklist (2020)
Let’s begin with some practical SEO advice to help you get started with Baidu. If you’re going…
READ MOREWhat is Shenma Search? China’s Lesser-known Mobile Chinese Search Engine
It seems like most search marketers outside of China have heard that Baidu is “the Google of…
READ MORE360 Search vs Baidu – Which Should You Use and Why? Interview With Remy Wong
Of the Western companies that contact us with questions about search engine marketing in China, it seems…
READ MOREChina SEM Campaign Pre-launch Checklist
QUESTION: “WHAT DO WE NEED TO DO TO LAUNCH A SUCCESSFUL BAIDU SEARCH ENGINE MARKETING CAMPAIGN?” …
READ MOREWhy Tracking Your Baidu Keyword Rankings Is Important
The post is brought to you by our guest author, Marcus Pentzek. If you are working…
READ MOREA Thorough Guide to Baidu Analytics (Baidu Tongji) – Updated in 2017
This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji…
READ MOREThe Guide to Sogou Search Ad Formats
Sogou is the third most popular search engine in China. When it comes to ad formats, it…
READ MOREThe Guide to 360 Search Ad Formats
Last week we posted a guide to Baidu search ad formats, this week we have the same for…
READ MOREBaidu’s May 2016 Ad Format Changes – How Will It Affect Advertisers?
After Baidu’s recent troubles, they’ve updated their ad format in a pretty major way. There used to…
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