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Baidu Paid Search Platform Crash Course – PDF Download

Tait Lawton
Tait has led Chinese digital marketing campaigns for Western businesses since 2008. As founder of Nanjing Marketing Group, he helps global brands succeed in China. Fluent in Chinese, he shares insights on social media, cross-cultural marketing, and digital trends through videos on platforms like Instagram, TikTok, YouTube, WeChat, and Douyin. He holds a Bachelor of Commerce degree, majoring in International Business, from the University of Alberta. See his professional profile on LinkedIn.

Curious about what Baidu’s pay per click interface looks like?

Check it out here!

The downloadable pdf shows images of Baidu’s browser-based SEM management interface with English translations, as well as some tips on how to go about your Baidu pay per click advertising.

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