Launch Your Chinese B2B Marketing Right—Avoid These 5 Deadly Mistakes (2022)
If you’re a B2B business and planning on doing any marketing in China, there’s a good chance…
READ MOREOutbound Leads Vs. Inbound Leads (and How to Handle Both)
In this post, I’ll be examining outbound and inbound leads, and how B2B-oriented businesses used to big…
READ MOREHow do Chinese International Students Choose Where to Study? (2022)
How do Chinese international students choose where to study? And, what kind of problems do they face?…
READ MOREHow to Calculate Your Chance of Success in the Chinese Market
Breaking into the market in mainland China takes a great deal of time, money, and effort. So,…
READ MOREIs 2022 a Good Time to Promote an Online Training Business in China?
It’s almost 2022 and China’s education industry has gone through a lot of late. First, it was…
READ MORECan Crypto Projects Be Promoted in China?
Why are many crypto projects doing nothing to promote themselves in China? This seems very odd to…
READ MOREIs Account-Based Marketing Worth It in China?
No, it isn’t. At least, not in the strictest sense of the phrase. Let’s take a look…
READ MOREUsing Email for B2B Communications in China
This is one edition of our ten-piece B2B marketing email course. The way we use email for marketing…
READ MORE7 Ways to Improve Your China Video Conferences
So, you’re starting to do video calls with China, are you? I’ve been working remotely since 2008.…
READ MOREChina SaaS Marketing: 6 Reasons Why Your SaaS Isn’t Selling in China
China has been slower to adopt the widespread usage of software-as-a-service (SaaS) to improve workplace efficiency. But…
READ MORE10 Chinese Market Trends Since COVID-19
A lot has changed in the past three months! Some industries are still recovering. Others have reached…
READ MOREChinese Consumers Don’t Trust New Brands, Here’s How to Win Them Over
I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any…
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