10 Chinese Market Trends Since COVID-19
A lot has changed in the past three months! Some industries are still recovering. Others have reached…
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I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any…
READ MORE Coronavirus – How Does It Affect People and Businesses in China?
It’s Wiki here, reporting on-the-ground. Although the virus outbreak and the situation in China are severe (no…
READ MORE How to Get Started with a China Marketing Plan
Let me show you how to get started with a China marketing plan that helps coordinate the…
READ MORE From Trash to Treasure: Is there a cure for China’s trash problem?
THE CHALLENGES TO LIVING A ZERO-WASTE LIFE IN CHINA Beautiful sunshine, neighbors walking dogs and children playing…
READ MORE 7 Ways to Improve Your Video Conferencing in China
Every time I come back to Canada from China, one of the first things I notice is…
READ MORE Marketing to LGBT+ Individuals in China
China is truly unlike anywhere else in the world. While it tries hard to modernize and keep…
READ MORE Mobile App Usability Testing in China – Case Study With iOS App Bazaart
If you localize your mobile app for China, how can you know if Chinese users are really…
READ MORE Q&A: How Can I Get Into the Chinese E-Commerce Market With a Budget Under 500 USD?
“ In your view, is there any way for a small western brand without Chinese speaking staff to…
READ MORE What Innate Advantages Do Western Brands Have In China – Part II – The Rise of the Chinese Brands
In the first part of this series, we learned that western brands have intrinsic advantages in China, such…
READ MORE A Brief Guide to China’s Newest, and Biggest, Unicorns: The Secrets to their Success
A unicorn is defined as a startup company that is valued at more than a billion dollars.…
READ MORE Can Starbucks Remain China’s #1 Coffee Brand? A Review of Past Successes and Future Challenges
Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee…
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