Chinese Consumers Don’t Trust New Brands, Here’s How to Win Them Over
I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any…
READ MORECoronavirus – How Does It Affect People and Businesses in China?
It’s Wiki here, reporting on-the-ground. Although the virus outbreak and the situation in China are severe (no…
READ MOREHow to Get Started with a China Marketing Plan
Let me show you how to get started with a China marketing plan that helps coordinate the…
READ MOREFrom Trash to Treasure: Is there a cure for China’s trash problem?
THE CHALLENGES TO LIVING A ZERO-WASTE LIFE IN CHINA Beautiful sunshine, neighbors walking dogs and children playing…
READ MORE7 Ways to Improve Your Video Conferencing in China
Every time I come back to Canada from China, one of the first things I notice is…
READ MOREMarketing to LGBT+ Individuals in China
China is truly unlike anywhere else in the world. While it tries hard to modernize and keep…
READ MOREMobile App Usability Testing in China – Case Study With iOS App Bazaart
If you localize your mobile app for China, how can you know if Chinese users are really…
READ MOREQ&A: How Can I Get Into the Chinese E-Commerce Market With a Budget Under 500 USD?
“ In your view, is there any way for a small western brand without Chinese speaking staff to…
READ MOREWhat Innate Advantages Do Western Brands Have In China – Part II – The Rise of the Chinese Brands
In the first part of this series, we learned that western brands have intrinsic advantages in China, such…
READ MOREA Brief Guide to China’s Newest, and Biggest, Unicorns: The Secrets to their Success
A unicorn is defined as a startup company that is valued at more than a billion dollars.…
READ MORECan Starbucks Remain China’s #1 Coffee Brand? A Review of Past Successes and Future Challenges
Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee…
READ MOREHow Google Can Win Big If It Goes Big In China
Google is reportedly in the process of re-entering the Chinese market. The American tech giant has been…
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