WeChat Moments Advertising: Everything You Need to Know
Of all the social media platforms in China, nothing is more famous, well-known, or used than WeChat.…
READ MOREChinese Content Marketing for B2B Businesses – A Holistic Approach
In my job, I talk to marketers, executives, and business owners every week. A lot of them…
READ MOREA Tour of Rednote (Xiaohongshu) – China’s Social Commerce Platform
Imagine an app that’s a bit like Pinterest, kind of like Instagram, AND it has e-Commerce functionality…
READ MOREA Tour of WeChat – China’s Super-App
Today, we’re going on a tour of China’s super-app—WeChat. If any of these apply to you, then…
READ MOREA Tour of Bilibili, China’s YouTube
Today, we’re going on a tour of China’s YouTube—Bilibili. In this post, I’m going to show you…
READ MOREHow to Create Multilingual Content Efficiently
Let’s imagine that you’re a big business. You have hundreds or even thousands of people across a…
READ MOREHow to Use WeChat for B2B Marketing (2022)
WeChat is used by virtually everybody in China, and it’s one of the core channels we use…
READ MOREThe Three Effects of Content Marketing You Might Be Missing
A quick question before we begin: How do you evaluate the impact of your content marketing? If…
READ MORE11 Bilibili Marketing Tips for Foreign Businesses (2021)
Bilibili’s MAUs grew by a staggering 91% in the last quarter of 2020, reaching 202 million users. User…
READ MOREHow to Run a Weibo Livestream for a University
With universities unable to hold in-person events in China during the pandemic, they’ve been searching for other…
READ MOREHow to Use Weibo for China Marketing (2021)
Sina Weibo, commonly known just as Weibo, is often compared to Twitter. It did start out as…
READ MOREHow to Write Great WeChat Articles (2020)
For most WeChat marketing campaigns, the key is to create great articles. If your target audience finds…
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