Chinese Consumers Don’t Trust New Brands, Here’s How to Win Them Over2020-04-09I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any new…READ MORE
A Thorough Guide to Influencing on Douyin – For Individuals and Businesses (2020)2020-03-29Douyin has grown into one of the most popular social platforms in China and its popularity translates into…READ MORE
Make the Most of Your Content Marketing in China (2020)2020-03-08You’re probably here because you’re looking for a solution to a problem: how to create content that resonates…READ MORE
A Simple Guide to Weibo Setup & Verification for Foreign Companies (2020)2020-02-22Sina Weibo is one of the biggest and most popular social media platforms in China. It’s often called…READ MORE
4 Chinese Search Engines You Need to Know About (2020)2020-02-14Search engine marketing is often one of the first channels that comes to mind when thinking about marketing.…READ MORE
Coronavirus – How Does It Affect People and Businesses in China?2020-02-01It’s Wiki here, reporting on-the-ground. Although the virus outbreak and the situation in China are severe (no doubt…READ MORE
Chinese Technical On-Site SEO Checklist (2020)2020-01-19Let’s begin with some practical SEO advice to help you get started with Baidu. If you’re going to…READ MORE
How to Get Started with a China Marketing Plan2019-12-30Let me show you how to get started with a China marketing plan that helps coordinate the work…READ MORE
How To Use Zhihu for Chinese B2B Marketing (2019)2019-11-02Whether in your country or in China, the key to B2B marketing isn’t only to generate leads but…READ MORE
7 Ways to Improve Your Video Conferencing in China2019-10-14Every time I come back to Canada from China, one of the first things I notice is the…READ MORE