What We Learnt Doing Live-Streaming In China?
For the past few months, we live-streamed our China marketing trainings on Yingke. We did it mostly for…
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How to Build a Podcast Following in China – An Interview With American Influencer Tyler Christler
We previously introduced four Chinese podcasting platforms and then followed up with a long post about monetizing content on Ximalaya– China’s…
READ MOREHow Should You Localize Your Website for the Chinese Market?
In short, manually translate all key pages into Mandarin Chinese written in Simplified Chinese script, the universal language…
READ MOREA Brief Guide to China’s Newest, and Biggest, Unicorns: The Secrets to their Success
A unicorn is defined as a startup company that is valued at more than a billion dollars. China…
READ MOREHow Google Can Win Big If It Goes Big In China
Google is reportedly in the process of re-entering the Chinese market. The American tech giant has been developing…
READ MOREHow To Use KOL in a China Marketing Campaign
Using KOLs for a brand promotion has become a very common form of marketing, especially in China. According…
READ MOREChina Student Recruitment Problems – Q & A With 5 Experts
Student recruitment seems to be one of the only fields that hasn’t been revolutionized by the Internet yet.…
READ MOREWhat is Shenma Search? China’s Lesser-known Mobile Chinese Search Engine
It seems like most search marketers outside of China have heard that Baidu is “the Google of China”.…
READ MOREIntroduction to Live-Streaming in China (2018)
When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat…
READ MOREChina SEM Campaign Pre-launch Checklist
QUESTION: “WHAT DO WE NEED TO DO TO LAUNCH A SUCCESSFUL BAIDU SEARCH ENGINE MARKETING CAMPAIGN?” We…
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