Building Your China Marketing Team: Part 2 – Goal Setting
Last week I posted about how successful marketing managers view marketing as an investment rather than an expense.…
READ MORESearch Results for “Baidu”
Great Time at the ClickZ Live 2015 Conference in Shanghai
It’s been a week or so since our team attended the ClickZ Live 2015 conference in Shanghai. Now…
READ MOREChina Digital Marketing for Western Businesses – The Definitive Introduction
You’ve probably heard this before: But is it really that simple? Can a foreign business expect to reach…
READ MOREWhy Your Global Digital Marketing KPIs Don’t Fit the China Market – And How to Fix Them
Regardless of what market you’re trying to reach, more leads and sales is probably your ultimate benchmark for…
READ MORESetting Up a PPC Account on ANY of China’s Major Search Engines, In One Simple Image
One of the most common questions we get from our readers is about what’s required to setup an…
READ MORE5 Reasons Chinese Wiki Pages are Awesome for Marketing Your Business
We often get questions about the fastest way for foreign businesses to increase their visibility on Chinese search…
READ MOREChina Marketing Options for Businesses That Don’t Have a Chinese Business Unit, in One Simple Table
Don’t have a business in China? Wondering what your limitations are? Wondering if it’s worth it to setup…
READ MORE5 Differences Between Chinese and Western Website Design
Here’s a review and comparison of Software-as-a-Service websites in and outside of China (2020). For the 2014 blog…
READ MOREThe Problems With Hosting a Website in China
There is a lot of misinformation on the web about hosting a website in China. Information about Chinese…
READ MOREHow To Apply For An ICP License In China
Applying for an ICP license is important for any foreign company that wants to establish a China-based website…
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