How to Build a Great Chinese ESL Website
For many Chinese, English skills are essential for connecting with the world. Since English language learners have different…
READ MORESearch Results for “Baidu”
Chinese Names for Foreign Universities – What Can Go Wrong?
A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by…
READ MOREThe Complete List of Ways to Recruit Chinese International Students (2021)
In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I…
READ MOREB2B Social Marketing in China – Beginner’s Introduction
Somebody asked me for some general advice on how to use social media for B2B marketing in China. I’ll…
READ MOREChina Marketing – Agency or In-House?
So you’re entering the China market soon. Should you hire an in-house team to do the marketing or…
READ MOREChinese & Western Marketing Channels Don’t Match Up (or Why You Need a Chinese Marketing Manager)
I’ve had the chance to see a lot of different organizations expand their marketing reach to China, and…
READ MOREChinese Marketing – 5 Keys to Success Learned From 200+ Campaigns
We’ve been involved in over 200 Chinese-language marketing projects for foreign companies. There’s definitely a pattern behind the…
READ MOREThe Guide to Sogou Search Ad Formats
Sogou is the third most popular search engine in China. When it comes to ad formats, it tends…
READ MOREThe Guide to 360 Search Ad Formats
Last week we posted a guide to Baidu search ad formats, this week we have the same for 360.…
READ MOREBuilding Your China Marketing Team: Part 3 – Team Roles, Structure
In the past two weeks I posted about the importance of viewing marketing as an investment, and setting the right goals.…
READ MORE